First PingBook more roof inspections from the leads you already pay for.
First Ping replies to your new web-form and email leads within minutes, asks what your office would ask, and books the inspection on your calendar. Nights, weekends, storm days.
▶ Watch the quick demo (1 min)
Free audit: 3 fields, no sales call. Pilot: $197 first month · No setup fee · Then $297/month.
- Written for roofing: leaks, storms, insurance questions
- Replies 24/7, storm weeks included
- No setup fee
- Your leads are never sold
- Setup by email
Slow replies lose roofing jobs.
You're on a roof. You're driving to an estimate. A call goes to voicemail and a web form sits until tonight. A homeowner with water coming through the ceiling doesn't wait. They call the next roofer on the list. After a storm, everyone's calling at once.
First Ping answers while you work.
Median from public permit data. Source: HomeQuotr, .
Three steps. Nothing new to learn.
A lead comes in
A website form or lead email at launch. Day, night, or Sunday.
First Ping replies within minutes
A friendly message signed with your company name, asking one question at a time:
- Address or ZIP?
- What's going on with the roof?
- Is water coming in right now?
- Storm damage? Insurance?
- What time works?
The inspection gets booked
On your calendar, in the slots you allow. The homeowner gets a confirmation and a reminder. You get a short job summary.
A price shopper turns into a booked estimate.
This sample shows how First Ping handles the toughest kind of lead: someone shopping on price. It stays friendly, never guesses a number, and offers two real time slots.
- Never quotes prices or diagnoses a roof
- Never promises anything about insurance
- Flags urgent leaks and offers the soonest opening
- Hands off to your team whenever a person is needed
Sample conversation. The company is fictional and the exchange is from internal testing, not a real customer.
What are slow replies costing you?
Move the sliders to match your business. The defaults are our assumptions, not your numbers and not a promise.
Set the job value to your own average. All defaults are assumptions, not your numbers.
in jobs that could be at risk each month (0 jobs)
$0 a year
Revenue at risk, not guaranteed recovery. Results depend on your leads, close rate and area. See your real reply time, freeYour options when a lead comes in and you're busy.
| First Ping | Voicemail | Answering service | Doing nothing | |
|---|---|---|---|---|
| Replies to web forms & emails | Within minutes, 24/7 | No | Usually calls only | When you get to it |
| Books the inspection | Yes, in your slots | No | Sometimes, often takes a message | No |
| Roofing questions (leaks, storm, insurance) | Built in | No | Generic script | No |
| Price | $297/mo flat, $197 first month | Free | Typically billed per call or per minute | Free, plus lost jobs |
| Commitment | Flexible plans | None | Varies | None |
How fast does your business really reply?
We send one clearly marked test inquiry through your website form, time how long a reply takes, and email you the result with a few quick fixes. Free, no sales call, no obligation.
- Takes 30 seconds to request
- Results by email
- No fake bookings, no spam
Try it on your real leads.
One plan, everything included. We set it up around your rules, by email.
- Replies to web-form and email leads within minutes
- Inspections booked on your calendar
- Urgent leaks flagged, job summaries sent to you
- Done-for-you setup and upkeep
- Setup fee$0
- BillingMonthly or annual
Payment link coming soon. Prefer not to decide yet? Get your free speed-to-lead audit first.
Founding roofer offer
The first 5 roofing companies in the US get a $197 pilot month, then lock in $297/mo for 12 months. After that, standard pricing applies, with 30 days' notice of any change. Month to month, cancel anytime by email.
5 of 5 founding spots left · Terms apply
$0 setup
We build it. You pay nothing to get started beyond the $197 pilot.
Flexible plans
Month to month, cancel anytime by email. Annual plan also available.
Setup by email
No setup call. We walk you through it remotely.
Your leads stay yours
Never sold or shared. You approve the rules it follows.
Questions roofers ask.
What's the free speed-to-lead audit?
We send one clearly disclosed test inquiry through your website form and time how long it takes to get a reply. You get the result by email. No fake bookings and no sales call.
Who is it for?
Owner-run residential roofing companies in the US, especially where the owner also sells, estimates, or works on jobs.
Which lead sources does it work with?
Your website contact form and lead emails. Lead-service emails like Angi or Thumbtack can be added (we confirm during setup). We confirm your exact sources during setup.
How does setup work?
By email. You fill out a short setup form; we email you a summary of your rules to approve. Then we start replying to your web-form and email leads.
Is there a contract? Can I cancel?
Flexible billing — monthly or annual. Exact cancellation terms are confirmed at signup (and will match the Terms page once finalized).
Will customers know it's automated?
Replies are friendly, plain, and signed with your company name. If a homeowner asks, it says honestly that it's your automated assistant and hands them to your team. Your inspector still does the visit.
Does it work nights and weekends?
Yes. That's when it helps most. Urgent leaks are flagged for your team to see first thing.
Will it quote prices or talk insurance?
No. If a homeowner is filing a claim, it lets them know your inspector can take photos and notes for their insurance company.
What calendar does it use?
Your Google Calendar or Outlook calendar. We only book the slots you allow.
What if a lead isn't a fit, or someone wants a person?
Out-of-area or non-roofing leads get a polite reply and are passed to you, not booked. If someone is upset or asks for a person, it apologizes and hands the lead to you right away.
What do I have to do?
Tell us your service area, hours, the jobs you want, and how you schedule. Then show up to the inspections.
Do you sell my leads?
Never. First Ping isn't a lead service. It makes sure the leads you already get are answered and booked.
Be the first roofer they hear back from.
Find out how fast your business answers a new lead today. It's free, and it takes nothing from you.
Questions? Email hello@tryfirstping.com