First PingMissed-lead calculator for roofers
Move four sliders to see how much work could be at risk when web-form and email leads wait for a reply. It takes about a minute, and nothing you enter is sent anywhere.
What are slow replies costing you?
Move the sliders to match your business. The defaults are our assumptions, not your numbers and not a promise.
Example: 15%. Set your own. This is a starting point, not an industry figure.
Set the job value to your own average. All defaults are assumptions, not your numbers.
in jobs that could be at risk each month (0 jobs)
$0 a year
If First Ping helps you win just one more job at your average value, that job's revenue equals about 33 months of First Ping, before your costs.
Revenue at risk, not guaranteed recovery. Results depend on your leads, close rate and area. See your real reply time, freeWhy speed matters. In a Harvard Business Review study, firms that tried to contact a web lead within an hour were nearly seven times as likely to qualify it as firms that tried even an hour later. That study, published in 2011, looked at web leads at 42 U.S. companies, not roofers specifically, and "qualify" meant reaching a decision maker, not closing a sale. Source: Oldroyd, McElheran & Elkington, "The Short Life of Online Sales Leads," HBR, March 2011 (one author led a sales-software company).
You already paid for these leads. Google Local Services Ads charge "for each valid lead you receive" (Google), and Angi charges for leads "whether or not you open or respond to them" (Angi Help Center). Neither publishes a set price for roofing leads. For search ads, LocaliQ's 2025 benchmark of its customers' campaigns puts the median cost per lead for roofing & gutters at $228.15 (Google and Microsoft search ads, April 2024 to March 2025). Sources checked Oct 2026. Your own cost per lead may be higher or lower. Source: LocaliQ.
Two next steps. Both are on your terms.
Check your real reply time
The calculator uses your guesses. The free speed-to-lead audit measures the real thing: we send one clearly disclosed test inquiry through your website form and email you how long the reply took.
Try First Ping on your real leads
First Ping replies to your web-form and email leads and usually replies within minutes, day or night. $197 first month, then $297/month. Month to month. No per-call fees. Auto-renews at $297/mo after the pilot month. Prices exclude any applicable tax. Terms apply
Not happy within 30 days of checkout? Email us and we'll refund your $197.
Questions roofers ask.
Where do the default numbers come from?
The defaults are our assumptions, not your numbers and not a promise. The 15% default for leads missed or answered late is an example. Set your own. This is a starting point, not an industry figure.
Is what I enter saved or sent anywhere?
No. The calculator runs in your browser. It doesn't ask for your name or email, and it doesn't send what you enter to us.
Is the result a guarantee?
No. It's revenue at risk, not guaranteed recovery. Results depend on your leads, close rate and area.
How is the “months of First Ping” line worked out?
It divides your average job value by First Ping's $297 monthly price and rounds down. It doesn't count your costs on the job.
What's the free speed-to-lead audit?
We send one clearly disclosed test inquiry through your website form and time how long it takes to get a reply. You get the result by email. No fake bookings and no sales call.
More for roofers who are busy on the job
Find out your real number.
The free audit times one clearly disclosed test inquiry through your website form. The result comes by email, with no sales call.
Questions? Email hello@tryfirstping.com. We reply within 1 business day.