First PingRoofing lead follow-up that doesn't wait for you to get off the roof.
When a lead waits, it's usually because you're on a roof, at an estimate, or driving between jobs. First Ping follows up on your new web-form and email leads for you. It usually replies within minutes, day or night, asks what your office would ask, and books the inspection on your calendar.
Or try the missed-lead calculator →
Free audit: 3 fields, no sales call. Pilot: $197 first month, then $297/month. Month to month. No per-call fees.
Answer, ask, book. Then hand it to you.
Good roofing lead follow-up isn't a sales script. It's the same thing a sharp office person does, every time, at any hour.
- Reply while the homeowner is still looking, not tomorrow morning.
- Ask one question at a time: the address or ZIP, what's going on with the roof, and whether water is coming in right now.
- Offer real time slots from your calendar instead of "we'll call you."
- Never guess a price or diagnose a roof by email. That's your inspector's job.
- Hand the lead to a person the moment someone asks for one.
Three steps. Nothing new to learn.
A lead comes in
A website form or lead email. Day, night, or Sunday.
First Ping usually replies within minutes
A friendly message signed with your company name, asking one question at a time:
- Address or ZIP?
- What's going on with the roof?
- Is water coming in right now?
- What time works?
The inspection gets booked
On your calendar, in the slots you allow. The homeowner gets a confirmation email, and you get a calendar invite and a short job summary.
What First Ping does, and what it doesn't.
It does
Reply to your web-form and email leads, ask your questions, and book inspections in the slots you allow. It flags urgent leaks and sends you a short job summary.
It doesn't
Answer phone calls, quote prices, or diagnose a roof. Your team still handles calls, and your inspector still does the visit.
Your leads stay yours
First Ping isn't a lead service and doesn't sell your leads. You approve the rules it follows.
Why speed matters. In a Harvard Business Review study, firms that tried to contact a web lead within an hour were nearly seven times as likely to qualify it as firms that tried even an hour later. That study, published in 2011, looked at web leads at 42 U.S. companies, not roofers specifically, and "qualify" meant reaching a decision maker, not closing a sale. Source: Oldroyd, McElheran & Elkington, "The Short Life of Online Sales Leads," HBR, March 2011 (one author led a sales-software company).
Try it on your real leads.
- Replies to web-form and email leads, usually within minutes
- Inspections booked on your calendar
- Urgent leaks flagged, job summaries sent to you
- Done-for-you setup and upkeep
- Setup fee$0
- BillingMonthly
We'll email your checkout link. You accept the agreement and pay there.
Founding roofer offer
The first 5 roofing companies in the US get a $197 pilot month, then lock in $297/mo for 12 months. After that, standard pricing applies, with 30 days' notice of any change. Month to month, cancel anytime by email. Terms apply
Questions roofers ask.
Which lead sources does it work with?
Your website contact form and lead emails. Lead-service emails, like the ones Angi sends, can be added. We confirm your exact sources during setup.
Will customers know it's automated?
Replies are friendly, plain, and signed with your company name. If a homeowner asks, it says honestly that it's your automated assistant and hands them to your team. Your inspector still does the visit.
Does it work nights and weekends?
Yes. That's when it helps most. Urgent leaks are flagged for your team to see first thing.
What if a lead isn't a fit, or someone wants a person?
Out-of-area or non-roofing leads get a polite reply and are passed to you, not booked. If someone is upset or asks for a person, it apologizes and hands the lead to you right away.
Is there a contract? Can I cancel?
Month to month. No per-call fees. Cancel anytime by email before your next billing date. See the Terms.
What's the free speed-to-lead audit?
We send one clearly disclosed test inquiry through your website form and time how long it takes to get a reply. You get the result by email. No fake bookings and no sales call.
More for roofers who are busy on the job
Be the first roofer they hear back from.
Find out how fast your business answers a new lead today. The audit is free, and there's no sales call.
Questions? Email [email protected]. We reply within 1 business day.